Brand-oriented marketing leader.
GTM-minded creative.
Experienced founding team member.
Part strategist, part storyteller, part builder.
Also, coffee, color theory, and cats.

Did you know? “David Johnson” is the third most common male name in the USA.

TLDR; I build brands that are easy to love and impossible to ignore.

Previous @ Degreed: Creative Director ▶ Director of Brand ▶ VP Brand

Built a strategic brand that drives market share

Led the development and execution of Degreed’s brand strategy, elevating our market presence and positioning in a new high-growth category
Built a flexible and distinct Degreed brand identity system, ensuring consistent execution across all marketing materials and channels
Crafted campaigns that 1) resonate strongly with our target audience 2) differentiate our brand in the marketplace 3) drive awareness, engagement, and affinity across channels

Built a high-performing creative team that delivers ROI

Scaled and led a team of designers, copywriters, and project managers, fostering a creative and results-driven culture
Optimized brand marketing spend by blending in-house creative expertise with agency innovation
Managed a multi-million-dollar brand budget, prioritizing high-ROI initiatives that fueled revenue growth

Launched and scaled high-impact marketing channels

Built owned and paid content channels from scratch, driving 100K+ social followers, 6M+ YouTube views, millions of website + blog visits, and 100K+ asset downloads
Created campaigns that support pipeline and sales enablement, aligning brand storytelling with product value and revenue outcomes

Championed brand consistency across the customer journey

Ensured full-funnel brand alignment—from top-of-funnel awareness to sales enablement and customer expansion
Developed an internal brand resource hub, ensuring sales, marketing, and product teams speak a consistent brand language
Partnered cross-functionally to ensure brand supports GTM goals, product launches, and customer retention strategies