CONTENT MARKETING:
Creativity that converts
Forget about
For the past decade, I’ve been a key driver of Degreed’s content marketing—creating informative content that cuts through the market chatter, turning ideas and data into stories people actually want to read, watch, and share. From research and writing to design and distribution, I’ve managed a full content lifecycle, fueling everything from thought leadership to demand gen, product education, and client remarketing.
But content isn’t just about making things—it’s about making things work. I track performance, tweak strategy, and prove impact with real numbers. I’ve grown audiences, driven conversions, and built a content engine that delivers. My distribution playbook spans organic and paid channels—leveraging social, syndication, email, and thought leadership to make sure the right people see the right stories at the right time.
MY ROLE IN CONTENT MARKETING
Audience and content strategy by channel
Narrative + messaging
Research + data collection
Briefing, writing, editing
Asset design
Workflows: landing pages to banners to email sequences
Performance tracking and analytics
Organic & social promotion
Sales enablement
TYPES OF CONTENT
Research reports & surveys
Whitepapers & handbooks
Blog series & thought leadership
How-to guides & product education
Case studies & client success stories
Sales enablement & demand gen assets
How the Workforce Learns 2016
The one that put Degreed on the map. Rather than another “State of_______” report that focuses on the industry, we anchored our report on the end user: how/when/where employees learn for their jobs. We gathered data from our key demographic and synthesized the results into a narrative report that became the foundation for a multi-channel campaign that included webinars, organic and paid promotion, content syndication, and thought leadership.
Hello, World!
Downloads
4,500
Pipeline Influenced
$11.5M
How the Workforce Learns 2019
The one that put Degreed on the map. Rather than another “State of_______” report that focuses on the industry, we anchored our report on the end user: how/when/where employees learn for their jobs. We gathered data from our key demographic and synthesized the results into a narrative report that became the foundation for a multi-channel campaign that included webinars, organic and paid promotion, content syndication, and thought leadership.
Downloads
4,500
Pipeline Influenced
$11.5M
The Innovator’s Guide to Emerging Skills
The one that put Degreed on the map. Rather than another “State of_______” report that focuses on the industry, we anchored our report on the end user: how/when/where employees learn for their jobs. We gathered data from our key demographic and synthesized the results into a narrative report that became the foundation for a multi-channel campaign that included webinars, organic and paid promotion, content syndication, and thought leadership.
Downloads
4,500
Pipeline Influenced
$11.5M
The Buyer’s Guide to Talent Development Technology
The one that put Degreed on the map. Rather than another “State of_______” report that focuses on the industry, we anchored our report on the end user: how/when/where employees learn for their jobs. We gathered data from our key demographic and synthesized the results into a narrative report that became the foundation for a multi-channel campaign that included webinars, organic and paid promotion, content syndication, and thought leadership.
Downloads
4,500
Pipeline Influenced
$11.5M
State of Skills: Endangered
The one that put Degreed on the map. Rather than another “State of_______” report that focuses on the industry, we anchored our report on the end user: how/when/where employees learn for their jobs. We gathered data from our key demographic and synthesized the results into a narrative report that became the foundation for a multi-channel campaign that included webinars, organic and paid promotion, content syndication, and thought leadership.
Downloads
Name here
Pipeline Influenced
01/01/000
How the Workforce Learns 2021
The one that put Degreed on the map. Rather than another “State of_______” report that focuses on the industry, we anchored our report on the end user: how/when/where employees learn for their jobs. We gathered data from our key demographic and synthesized the results into a narrative report that became the foundation for a multi-channel campaign that included webinars, organic and paid promotion, content syndication, and thought leadership.
Downloads
Name here
Pipeline Influenced
01/01/000
How the Workforce Learns 2023
The one that put Degreed on the map. Rather than another “State of_______” report that focuses on the industry, we anchored our report on the end user: how/when/where employees learn for their jobs. We gathered data from our key demographic and synthesized the results into a narrative report that became the foundation for a multi-channel campaign that included webinars, organic and paid promotion, content syndication, and thought leadership.
Downloads
4,500
Pipeline Influenced
$11.5M
